Web Development & Marketing for Mobile Mechanics
About FormerWrench
Founded by a former mobile mechanic who built his own $8K+ monthly business, FormerWrench combines real-world industry experience with proven digital marketing strategies to help mobile mechanics across the country build the professional, profitable businesses they deserve.
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Our Story
FormerWrench was founded in 2024 by Holden Gerlach after experiencing firsthand the challenges of running a mobile mechanic business. He witnessed how talented mechanics struggled with inconsistent income, poor online presence, and competing against platforms that took 30-40% of every job.
Starting with his own mobile mechanic business, Holden developed a systematic approach that focused on professional online presence, automated booking systems, and targeted customer acquisition. The results were immediate: consistent $6K-8K monthly revenue, professional credibility, and customers calling him instead of the other way around.
Today, FormerWrench helps mobile mechanics throughout the country, but our mission remains the same: to transform mobile mechanic businesses from feast-or-famine income into thriving, professional operations that mechanics can be proud of.
Our Mission & Values
Our mission is to transform parking enforcement from a source of conflict into a service that builds community and creates order through fairness, transparency, and technology.
Experience
We understand mobile mechanic challenges because we've lived them. Our approach prioritizes real-world solutions over theoretical marketing tactics.
Results
We focus on measurable outcomes - more customers, higher revenue, and professional credibility. Our success is measured by your business growth.
Partnership
We treat every mechanic as a partner, not just a client. Your success is our success, and we're invested in your long-term growth and prosperity.
Transparency
We believe in clear communication and honest pricing. No hidden fees, no confusing contracts - just straightforward solutions that work.
Innovation
We constantly improve our systems and strategies to stay ahead of industry changes, ensuring our mechanics always have a competitive advantage.
Quality
We deliver professional-grade websites, systems, and marketing that reflect the skilled craftsmanship our mechanic partners bring to their work.
Our Journey
The story of FormerWrench's growth and evolution as we've worked to transform parking enforcement.
Mobile Mechanic Success
Holden Gerlach built and operated a successful mobile mechanic business, developing the strategies that would become FormerWrench's foundation.
System Development
Began developing the complete mobile mechanic growth system, combining proven marketing strategies with industry-specific expertise.
Company Founded
FormerWrench officially launched with a mission to help mobile mechanics transform their businesses from feast-or-famine to fully booked.
Platform Launch
Launched our comprehensive mobile mechanic marketing platform, including website development, booking systems, and customer acquisition tools.
Nationwide Expansion
Opened services nationwide, bringing proven mobile mechanic growth strategies to mechanics across the country.
Meet Our Team
The dedicated professionals behind FormerWrench's success
Icaro Da Silva
Chief Marketing Officer
Icaro brings over years of experience in digital marketing and brand development, helping our clients reach their target audiences effectively.
Renald Dwight
Co-Founder
After expierencing the problems plauging the automotive industry, Rendald created FormerWrench, with making a difference at the center of his values.
Holden Gerlach
CEO & Founder
Former mobile mechanic, dedicated to making the industy benefitial to everyone, Holden started FormerWrench with one simple vision in mind; changing the game.
FormerWrench By The Numbers
Our impact so far, and we're just getting started.
Mechcanics Served
Across the nation, from coast to coast
Increased revenue
For a more profiable business
Client Satisfaction
Through personal help and relaitonships from our team
Customer Rating
Based on mechanic and their customers feedback
"Working with FormerWrench has completely transformed my mobile mechanic business, the increase in income without the added complaints / headaches was the best part of the entire service, would definitely recommend!"
John Williams
Mobile mechanic
Our Mechanic Commitment
At FormerWrench, we believe that our success is tied to the mechanics we serve. That's why we're committed to ensuring a favorable expierence through various initiatives:
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Local Expertise
We seek local expertise for each client we take on. Adding to their personalization and success.
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Scalability
Our systems grow with your business, handling increased bookings and customer volume as you expand.
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Mechanic Education
We keep all clients in the loop of development, advertising and fullfilment, we value your feedback.
Ready to Transform Your Mobile Mechanic Business?
Join the mobile mechanics who are building professional, profitable businesses with our proven growth system.